Store costs
What a direct book store costs
Three sample stores, small to busy, priced on six popular places to sell and on Lanternbee. Every price is sourced.
Starting out
3 titles, ebooks. About $500 a month in sales from 50 orders.
A growing backlist
8 titles, ebooks, audiobooks. About $2,000 a month in sales from 160 orders.
A busy store
20 titles, ebooks, audiobooks, print books. About $10,000 a month in sales from 500 orders.
| Where you sell | Starting out | A growing backlist | A busy store |
|---|---|---|---|
| Gumroad | $1,458 | $4,836 | $20,484 |
| Payhip | $858 | $2,304 | $6,672 |
| Shopify | $1,686 | $2,628 | $6,636 |
| Squarespace | $978 | $1,944 | $5,952 |
| Wix | $990 | $1,908 | $5,916 |
| WooCommerce | $937 | $1,855 | $5,863 |
| Lanternbee | $654 | $1,812 | $5,820 |
Each row uses the cheapest plan for that store's sales. For Lanternbee that is Free (5% fee when you sell, up to 5 titles) or Author, whichever costs less. Open a row to see every line, what we counted and what we left out, with the sources.
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